Developing Winning Proposals
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Course Description
This 24-hour proposal writing training course is designed for proposal writers who must sell their ideas, products, or services to either internal or external readers. Clients send actual samples of proposals written by their organization, and those samples become the basis of proposal writing training workshop discussion and exercises.
Key Objectives
- Recognize a good proposal
- Determine what is needed—formal or informal proposals
- Evaluate requests for proposals (RFPs)
- Review evaluation criteria
- Formulate proposal writing strategy based on strengths and competitors' weaknesses
- Develop a basic, persuasive format
- Plan the overall writing project
- Organize and write the first draft
- Write effective executive summaries
- Design appropriate graphics
- Prepare the accompanying transmittal letter
- Identify and use persuasive language
- Add the finishing touches and special effects
- Edit for clarity, proper style, and grammar
- Prepare for the next proposal
Who Should Attend This Proposal Writing Training Workshop
Proposal writers
Materials/Texts
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Depending on client need or preference, proposal writing training participants will receive the text Writing for Technical Professionals by Dianna Booher (John Wiley & Sons) or E-Writing: 21st-Century Tools for Effective Communication by Dianna Booher (Simon & Schuster/Pocket Books). In addition to the samples previously collected, proposal writing workshop participants are to bring 3-5 proposal samples for their individual application of the proposal writing principles taught. Job-aid cards are also included.
Class Size
15-20 participants
To Schedule This Writing Skills Training Workshop
Call Booher Consultants at 817-318-6000 or email training@booher.com to discuss bringing this writing skills training workshop to your organization.
